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Far too often they begin with “John Smith is a partner in the private equity practice at XYZ Law Firm. He graduated from Columbia Law School cum laude.” Credentials important to lawyers typically mean very little, or nothing, to prospective clients. The most valuable legal marketers are those people who come up with substantive ideas to target new clients, enter new markets or approach current clients in innovative ways. It is critical to thoroughly understand the landscape the firm and its lawyers are trying to navigate.
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- In this guide, you’ll learn everything you need to know about properly marketing your law firm—from SEO to networking and everything in between.
- The benchmark 10-year Treasury yield reached 3.461%, up from 3.396% the previous day.
- We can’t have a website that does not display well on mobile devices.
- The tone of your content will be reflected by your brand, and there is nothing to say that law firms must be overly formal with their clients.
You can’t control the distance of your prospect searching for your services from you. However, optimizing your Google Business Profile , formerly called Google My Business or GMB, and getting reviews can help you with the other two factors. What’s more, you can re-share your own posts and videos as Stories on your account. Working with a legal SEO agency can help DUI lawyer near me you implement all of the above and more so you see the best results from your SEO. With help, you’ll be able to increase your organic web traffic and drive more leads to your firm. Provide personalized messaging that helps your client persona solve problems and make a decision based on the experience you’ve provided.
Ensure your site is search engine optimized
For this reason, creating content that answers the many questions they’ll have through each of the stages of the buyer’s journey is a vital component to your successful content marketing strategy. Positive reviews are key to building your law firm’s reputation. Good, authentic customer reviews for your Google My Business page and sites like Yelp and Avvo are a great local SEO marketing strategy. Because of this, creating your legal marketing plan can feel overwhelming. Remember to keep your firm’s goals in mind, and choose marketing tactics that you can successfully execute in your marketing plan. In contrast, your marketing plan defines the specific actions you will take to execute your strategy and achieve your marketing goals.
Deep News & Analysis
Focus on your niche in order to attract people who are interested in your services. Otherwise, you risk coming across as a generalist, which will make it difficult to stand out from other law firms. It’s always fair to ask clients to send new business your way, either in person or via email. Another way to build referrals is to attend online and in person networking events with other professionals in your industry.
Legalweek New York attracts thousands of legal professionals to gather and explore business and regulatory trends, as well as technology and talent drivers impacting the industry. Here at Elite, you’ll get a monthly report with deliverables and progress. If you have a question, we’ll answer it, in a way you can actually understand. If you’re looking to make your phone ring now, pay-per-click and display advertising is your best bet. Paired with search engine optimization, you’ve got a recipe for success. “I am a solo practicing divorce attorney in Annapolis, Maryland.
To start, I recommend posting once per day in order to get eyes on your content and start tracking performance. Over time, you will get a better sense of what content performs well and what your audience wants to see. For example, if you are a family law attorney, you might post about topics such as divorce, child support, child custody, adoption law, mediation, etc. If you are a corporate lawyer, you might post content about corporate liability, contracts, investing, and the like.
The other part is actively engaging with the people interacting with your content. Use Instagram Stories to share behind the scenes content, promote events, and advertise exclusive offers. You can even add things like gifs, tags, polls, Q&A forms, and more.
Grow Your Brand
Our most successful clients are those that actively measure – and attempt to improve – the time between a lead being submitted and responded to. But only 12% of sales professionals are confident in their ability to convert leads into sales. One of the firms won the XYZ Law Firm of the Year award from a local industry publication last year. It covers keyword usage, the bidding process, landing pages, how to target local traffic, how to test to improve results, and more. We’ve only scratched the surface of Google Ads and Local Service Ads here. Find out more in our in-depth article on Google advertising for lawyers.
Think about the size of the business opportunity your law firm has, based on your practice area, geographical location, target audience, etc. The key to running a profitable business is a steady, manageable level of client activity. Marketing your law firm correctly can help to put more eyes on your business, leading to increased opportunities to generate income. Put simply, you need a decent amount of clients to make money—and a proper marketing strategy will help you get there.