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You must continually optimize them as you track the performance of your law firm's marketing efforts. At this point, you can create a value proposition to add to your law firm's marketing strategy. This proposition is a sentence that summarizes what you offer to clients that your competitors don't. You must focus on brand building for your law firm as much as you would for any other business. The brand you create and communicate allows you to connect with your clients, ensures that people recognize your practice, and makes your law firm more memorable.
What does a law firm marketing department do?
Law firm marketing is the practice of attracting new potential clients to your law firm. A law firm marketing plan may cover a mix of digital marketing, SEO, blogging, print, and digital ads.
Many of our current and prospective clients ask how we deliver results for our clients. The best way to answer this very fair question is to provide a real-life example of our work in the form of case studies. It’s the best way to outline all that goes into a given marketing and/or web development project and show how that work directly impacts traffic, qualified leads, conversions, and of course, revenue. No matter what form of marketing avenue you’re considering for your business; no matter what type of agency you’re looking to hire, be sure to ask for case studies.
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“I like SEO marketing, in that it helps keep you top of mind for people for when they need you, but I find the issue with that is timing. Join our Innovate Legal meetup and discover how LinkedIn and Twitter can help you level up your legal practice. The Thomson Reuters network of legal directories gives your firm prominent visibility. FindLaw delivers 3x more contacts with established marketing solutions. Drive new business by increasing reviews on Google, Facebook and other sites so you can stand out from your competition and be the clear choice in your area.
Aside from Google, people who need legal assistance check online law firm listings to look for a lawyer. Getting your firm listed in Google and other DUI lawyer Greenville SC legal directories online like Lawyers.com can help broaden your online visibility and generate more leads. Firms must create in-depth, original content that addresses common questions for the target audience. A good place for firms to start is with a legal blog that addresses topics such as frequently asked questions from clients.
- Ads geared toward public transportation passengers may be placed on static locations such as bus stops and benches.
- Rather than casting a wide net and hoping for the best, you’re able to cast a smaller net to a more specific, targeted group.
- With data analytics and technology such as Customer Relationship Management (CRM) software, you can personalize marketing efforts to meet the needs of individual prospects.
- With specific needs of law firms, having an in-house or hybrid team is the easiest way to ensure that your content is accurate, but might not afford you the best options for creative and execution.
- You can have the prettiest website in your area, but if it doesn’t function properly, clients will move on to the next lawyer.
When people have a legal problem or questions and doubts about the law, they seek out experts. Join our growing Justia legal community and enjoy many benefits that include our free newsletters with court opinion summaries and legal marketing tips. Reach out to potential clients by updating your free lawyer directory profile, annotating legal cases and answering legal questions. Based in Silicon Valley, Justia provides legal marketing solutions for lawyers and law firms throughout the nation. We have built our reputation on technical excellence, proven methodology, and dedicated customer service. Harness the power of legal social media for your law firm’s marketing.
If you’re not following a few critical principles, all the marketing dollars in the world won’t help your law firm grow. If you can provide helpful answers to general questions potential clients might have, you’ll build trust and confidence with them. Demonstrating that you’re an authority in a particular area makes it more likely that they’ll eventually hire you. Your law firm website is one place potential clients can find you, but it isn’t the only place they might find you. From review sites like Yelp to your local state bar listing, there are plenty of opportunities to claim online profiles for free. You’ll also want to make sure your content is targeting long tail keywords.
Enhance and Manage Your Law Firm’s Reputation
Make sure to provide a clear, useful description of your services, as well as contact information. If you already have a website, or are thinking of building one yourself, make sure you’ve reviewed our law firm website checklist. It covers all the key components of a high-quality and high-converting website for law firms.
Create Videos
Because SEO is a long-term strategy, it’s generally advised to have a contract with an SEO agency for a few months. Just be sure to do your homework and select a reputable agency that has a robust track record of delivering results. We saw a similar trend when combining organic and direct traffic, with 13,928 total users, compared to 8,842. When it came to optimizing advertisements, we found that remarketing was our most effective method.
This shows they offer excellent customer support and service to their clients. According to LawRank’s website, the company was founded with one particular goal—getting its clients on the first page of Google’s search results. Just as lawyers need to dress the part, your website needs to dress its part too, meaning you need to have a high-quality and professional-looking website. Are you looking for ways to differentiate your law firm website from competitors? Fortunately, it's very possible to acquire clients through Google while maintaining your budgets. When used correctly, pay-per-click advertising can be even more lucrative than SEO simply because the turnaround is so much faster.
It ensures that your ad is displayed to that person again, providing them with a second chance to respond to the ad by contacting you. At this point, they may have become distracted or were simply not ready to hire a lawyer. When you publish relevant blogs to your website, you give Google additional pages to index, which can improve your SEO for important keyword phrases. You can earn backlinks when you write guest blogs or articles for other websites.